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"Helping UC Davis to becoming the world's leading authority on honeybee health, pollination, and honey"
- Expand research and education efforts addressing the production, nutritional value, health benefits, economics, quality standards and appreciation of honey.
- Help the industry develop informative and descriptive labeling guidelines for honey and bee-related products to establish transparency in the marketplace.
- Elevate the perceived value of varietal honey to producers and consumers through education, marketing, and truth in labeling with the